Armour Consortium AI operates the Cart Recovery API, an AI-powered service that generates personalised cart recovery content for e-commerce businesses.
Contact:
Email: hello@armourconsortium.ai
Website: https://armourconsortium.ai
This policy covers:
When merchants use our API, we process data they submit:
| Data Type | Examples | Purpose | Retention |
|---|---|---|---|
| Customer Identifiers | Email, phone, first name | Content personalisation | None - transient only |
| Transaction Data | Cart value, products, currency | Message context | None - transient only |
| Consent Flags | Marketing preferences | Compliance enforcement | None - transient only |
Important: We do not store any customer personal data. All processing is transient (milliseconds).
When you visit our website:
| Data Type | Purpose | Retention | Lawful Basis |
|---|---|---|---|
| Contact form submissions | Responding to enquiries | 2 years | Consent |
| Waitlist signups | Product launch notifications | Until unsubscribe | Consent |
| Analytics (anonymised) | Service improvement | 26 months | N/A (non-personal data) |
For Subscription based customers:
| Data Type | Purpose | Retention |
|---|---|---|
| Account details | Service provision | Duration of contract + 6 years |
| Payment information | Billing (via Stripe) | Handled by Stripe |
| Usage analytics | Service provision, billing verification, performance monitoring | Duration of contract + 6 years |
| Processing Activity | Lawful Basis | Reference |
|---|---|---|
| API content generation | Contract performance (with merchant) | Art. 6(1)(b) |
| Marketing to subscribers | Consent | Art. 6(1)(a) |
| Billing and accounts | Legal obligation | Art. 6(1)(c) |
We do not use cookies on our marketing website.
For content generation, data processed by:
See Sub-Processor List for details.
We may disclose data if required by law or to protect our legal rights.
Where data is transferred outside the UK/EEA:
Under UK GDPR and EU GDPR, you have the right to:
| Right | Description | How to Exercise |
|---|---|---|
| Access | Request copies of your data | Email us |
| Rectification | Correct inaccurate data | Email us |
| Erasure | Request deletion (where applicable) | Email us |
| Restriction | Limit how we use your data | Email us |
| Portability | Receive data in machine-readable format | Email us |
| Object | Object to processing based on legitimate interests | Email us |
| Withdraw Consent | Where processing is based on consent | Email us or unsubscribe link |
Response Time: Within 30 days (extendable by 60 days for complex requests).
Contact: hello@armourconsortium.ai
California residents have additional rights:
You may request:
You may request deletion of personal information we hold, subject to exceptions.
We do not sell personal information. We do not share personal information for cross-context behavioural advertising.
We will not discriminate against you for exercising your privacy rights.
Email: hello@armourconsortium.ai
Subject: "CCPA Request"
We will verify your identity before fulfilling requests.
For any commercial emails we send:
Our Address:
Armour Consortium AI
United Kingdom
We implement appropriate security measures:
See Security Measures for details.
| Data Type | Retention Period |
|---|---|
| API request data | None - transient processing |
| Website contact forms | 2 years |
| Subscription accounts | Contract duration + 6 years |
| Anonymised analytics | 26 months |
Our services are not directed at individuals under 18. We do not knowingly collect data from children.
We may update this policy periodically. Material changes will be notified via:
Check the "Last Updated" date for the current version.
If you have concerns about our data practices:
Armour Consortium AI
Email: hello@armourconsortium.ai
Website: https://armourconsortium.ai
This policy applies to all services offered by Armour Consortium AI.